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Bountiful Savory Crimson

#c4438a
Notes

Bountiful Savory Crimson (#C4438A) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (327°, 52%, 52%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#c4438a
RGB
rgb(196, 67, 138)
HSL
hsl(327, 52%, 52%)
HWB
hwb(327 26% 23%)
OKLCH
oklch(58.4% 0.179 350.1)
P3
color(display-p3 0.7111 0.2987 0.5320)
HSV
hsv(327, 66%, 77%)
LAB
lab(48.99% 57.86 -11.85)
LCH
lch(48.99% 59.06 348.43)
CMYK
cmyk(0%, 66%, 30%, 23%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Savory
modifier

Latin satureia, peppery-Mediterranean-herb. As a color modifier, savory implies a peppery-Mediterranean-herb-and-Provençal-bouquet quality, the visual register of Provençal-bouquet-garni-and-summer-savory hand-peppery-Mediterranean-herb-and-Provençal-bouquet Provençal-bouquet-garni-and-summer-savory-and-herbes-de-Provence savory-and-peppery-Mediterranean-herb surfaces under Provençal-bouquet-garni-and-summer-savory-and-herbes-de-Provence Provençal-and-Tuscan-and-Catalan herb-garden-light. Sits at the modifier-and-flavor end of the grid, parallel to hyssop and lovage in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#c4438a
Original
#55668c
Protanopia
#7a7d87
Deuteranopia
#d23d61
Tritanopia
#646464
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.65:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.52:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##C4438A
Display P3
Display P3
color(display-p3 0.7111 0.2987 0.5320)
P3 has subtle headroomOKLCH chroma 0.179

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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