Cordial Hakuji
Cordial Hakuji (#C3AFAD) is a soft red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (5°, 15%, 72%) places it in the muted band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin cordiālis, of-the-heart — adjectival suffix -al. As a color modifier, cordial implies a neutral-and-warm-and-friendly quality where the hue carries the visual register of Edwardian-Bed-and-Breakfast-and-country-inn warm-and-cordial-host interior-decoration-and-textile color tone. Sits at the neutral-and-friendly end of the grid, parallel to affable and amiable in usage.
Japanese 白磁, white porcelain — particularly the deep-creamy-pale-gray Imari and Arita white-porcelain of the late-Edo-period Kyushu-kiln tradition. Hakuji color refers to a freshly fired Arita-yaki hakuji tea-bowl exterior: a pale cool gray with the glossy finish of high-feldspar-glaze white-porcelain over hand-thrown Kyushu-kiln tea-bowl. Cooler than Setoyaki gray-tones.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.