Earnest Flock Hibiscus

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Latin floccus, tuft-of-wool. As a color modifier, flock implies a tuft-of-wool-and-flocked-paper quality, the visual register of Victorian-flocked-wallpaper-and-Tudor-flocked-velvet hand-applied-and-tufted flocked-wallpaper-and-velvet flock-and-tuft surfaces under Victorian-flocked-wallpaper-and-Tudor-flocked-velvet interior-decoration light. Sits at the modifier-and-texture end of the grid, parallel to fluff and tufted in usage.

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.