True Gloss Cardinal

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Old Norse glosi, glossy-shine. As a color modifier, gloss implies a polished-and-reflective-shine quality, the visual register of polished-and-glossy-leather-and-lacquer hand-polished-and-glossy lacquer-and-shellac-and-varnish polished-and-glossy-shine surfaces under polished-and-glossy-lacquer workshop-light. Sits at the modifier-and-texture end of the grid, parallel to sheen and shine in usage.

Named for the scarlet robes of Roman Catholic cardinals, dyed since the thirteenth century with kermes and later cochineal. The color carries the institutional weight of its source — a saturated red-orange that reads as authority rather than romance. Also the bird (Cardinalis cardinalis) of the American east, whose plumage takes its red from carotenoid pigments in the seeds it eats.