Earnest Tufted Hibiscus

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Old French touffe, tuft. As a color modifier, tufted implies a hand-tufted-and-puffed quality, the visual register of Edwardian-and-Belle-Époque-tufted-upholstery hand-tufted-and-puffed-and-upholstered velvet-and-silk-and-leather tufted-and-puffed-upholstery surfaces under Edwardian-and-Belle-Époque hand-tufted-upholstery-and-cushion light. Sits at the modifier-and-texture end of the grid, parallel to fluff and flock in usage.

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.