True Jambū
True Jambū (#BF39BE) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (300°, 54%, 49%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.
Sanskrit जम्बू, the rose-apple (Syzygium jambos) — the eponymous fruit of Jambūdvīpa, the Continent of the Jambu Tree in Hindu and Buddhist cosmology, and a stock floral motif in Sanskrit poetry. Jambū color refers to a freshly cut Syzygium jambos drupe: a saturated, slightly cool deep violet with the matte finish of anthocyanin-rich fruit-flesh on the cut surface.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.