colors
Back to gallery

Replete Thoth Crimson

#bf342c
Notes

Replete Thoth Crimson (#BF342C) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (3°, 63%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bf342c
RGB
rgb(191, 52, 44)
HSL
hsl(3, 63%, 46%)
HWB
hwb(3 17% 25%)
OKLCH
oklch(53.7% 0.177 28.0)
HSV
hsv(3, 77%, 75%)
LAB
lab(43.83% 54.48 37.73)
LCH
lch(43.83% 66.27 34.70)
CMYK
cmyk(0%, 73%, 77%, 25%)

Etymology

Replete
adjective

Latin replētus, filled — past-participle of replēre. As a color modifier, replete implies a saturated-and-fully-pigmented quality where the hue is completely loaded with its source pigment. Sits at the bold-and-saturated end of the grid, parallel to brimming and suffused in usage.

Thoth
modifier

Egyptian Djehuty, ibis-headed-god-of-writing. As a color modifier, thoth implies an ibis-headed-and-scribe-and-moon-god quality, the visual register of Egyptian-Thoth-and-Hermopolis-temple hand-ibis-headed-and-scribe-and-moon-god Egyptian-Thoth-and-Hermopolis-temple-and-Hermes-Trismegistus thoth-and-ibis-headed-and-scribe-and-moon-god surfaces under Egyptian-Thoth-and-Hermopolis-temple-and-Hermes-Trismegistus papyrus-and-reed-pen-and-Hermopolis ibis-scribe-light. Sits at the modifier-and-myth end of the grid, parallel to isis and horus in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bf342c
Original
#5d542a
Protanopia
#807326
Deuteranopia
#d20034
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.61:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.74:1

Related Colors

Canvas