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Assured Hard Crimson

#b8326d
Notes

Assured Hard Crimson (#B8326D) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (334°, 57%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b8326d
RGB
rgb(184, 50, 109)
HSL
hsl(334, 57%, 46%)
HWB
hwb(334 20% 28%)
OKLCH
oklch(53.7% 0.177 358.2)
HSV
hsv(334, 73%, 72%)
LAB
lab(43.62% 57.58 -2.39)
LCH
lch(43.62% 57.63 357.62)
CMYK
cmyk(0%, 73%, 41%, 28%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Hard
modifier

Old English heard, firm / hard. As a color modifier, hard implies a stone-and-iron-and-bone quality, the visual register of hand-hard-and-firm stone-and-iron-and-bone hard-and-firm-and-resistant tactile-hardness-and-firmness surfaces under hard-and-firm tactile-hardness light. Sits at the modifier-and-texture end of the grid, parallel to forged and hewn in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b8326d
Original
#4e576f
Protanopia
#72706a
Deuteranopia
#c7204b
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.65:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.72:1

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