Devout Rune Ruby
Devout Rune Ruby (#BF0C07) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (2°, 93%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Latin devotus, consecrated — used principally in religious contexts for the dignified deep colors of sacred art and ecclesiastical dress. As a color modifier, devout implies saturation combined with restraint: the deep blues of Marian mantles, the deep reds of cardinals' robes. Sits in the bold-and-formal corner alongside imperial.
Old Norse rún, secret-or-runic-letter. As a color modifier, rune implies a Norse-runic-letter-and-Futhark-and-incised-stone quality, the visual register of Elder-Futhark-and-Norse-runic-stone hand-Norse-runic-letter-and-Futhark-and-incised-stone Elder-Futhark-and-Norse-runic-stone-and-Viking-grave-marker rune-and-Norse-runic-letter-and-Futhark surfaces under Elder-Futhark-and-Norse-runic-stone-and-Viking-grave-marker Jelling-stone-and-Rök-runestone runic-incision-light. Sits at the modifier-and-myth end of the grid, parallel to omen and sigil in usage.
From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.