colors
Back to gallery

Floaty Sunrise

#bd978b
Notes

Floaty Sunrise (#BD978B) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (14°, 27%, 64%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd978b
RGB
rgb(189, 151, 139)
HSL
hsl(14, 27%, 64%)
HWB
hwb(14 55% 26%)
OKLCH
oklch(70.8% 0.049 38.2)
P3
color(display-p3 0.7176 0.5979 0.5528)
HSV
hsv(14, 26%, 74%)
LAB
lab(65.61% 12.39 11.71)
LCH
lch(65.61% 17.05 43.40)
CMYK
cmyk(0%, 20%, 26%, 26%)

Etymology

Floaty
adjective

Old English flotian, to float — adjectival suffix -y. As a color modifier, floaty implies a pale-and-light-and-suspended quality where the hue carries the visual register of Edwardian-period tulle-and-chiffon light-and-airy float-and-drift textile movement. Sits at the pale-and-soft end of the grid, parallel to buoyant and floating in usage.

Sunrise
noun

The atmospheric color at the moment the sun crosses the horizon at dawn — the same atmospheric optics as sunset but with cooler, slightly cleaner air at lower morning temperature. The color refers to the eastern horizon at sunrise on a clear summer morning: a saturated, slightly cool orange with the optical brightness of forward-scattered solar light. Cooler than sunset.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd978b
Original
#a09b8a
Protanopia
#a9a28b
Deuteranopia
#c79294
Tritanopia
#9e9e9e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.64:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.96:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD978B
Display P3
Display P3
color(display-p3 0.7176 0.5979 0.5528)
Inside sRGBOKLCH chroma 0.049

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

Related Colors

Canvas