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Printed Mojave

#bd9174
Notes

Printed Mojave (#BD9174) is a true orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (24°, 36%, 60%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd9174
RGB
rgb(189, 145, 116)
HSL
hsl(24, 36%, 60%)
HWB
hwb(24 45% 26%)
OKLCH
oklch(69.1% 0.067 54.7)
P3
color(display-p3 0.7144 0.5755 0.4710)
HSV
hsv(24, 39%, 74%)
LAB
lab(63.62% 12.68 21.80)
LCH
lch(63.62% 25.22 59.81)
CMYK
cmyk(0%, 23%, 39%, 26%)

Etymology

Printed
adjective

Latin premere, to press — past-participle of print. As a color modifier, printed implies a clear-and-impressed-and-multiplied quality, the crisp color of Marimekko-and-Liberty-of-London hand-or-machine-printed textile-and-paper pattern-design. Sits at the crisp-and-printed end of the grid, parallel to stamped and etched in usage.

Mojave
noun

The Mojave Desert in southwestern North America — Joshua trees, salt flats, the deep orange-red of weathered Cadillac Range sandstone. Mojave as a color refers to a Mojave sunset over the Amargosa Range: a saturated, slightly red-shifted deep orange with the optical clarity of high-altitude desert air. Drier than tangerine, warmer than pumpkin.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd9174
Original
#9e9472
Protanopia
#a89e74
Deuteranopia
#c98989
Tritanopia
#989898
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.81:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.47:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD9174
Display P3
Display P3
color(display-p3 0.7144 0.5755 0.4710)
Inside sRGBOKLCH chroma 0.067

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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