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Utilitarian Apricot

#bd7243
Notes

Utilitarian Apricot (#BD7243) is a true orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (23°, 48%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd7243
RGB
rgb(189, 114, 67)
HSL
hsl(23, 48%, 50%)
HWB
hwb(23 26% 26%)
OKLCH
oklch(62.4% 0.113 51.4)
P3
color(display-p3 0.7003 0.4608 0.2974)
HSV
hsv(23, 65%, 74%)
LAB
lab(55.34% 25.26 38.12)
LCH
lch(55.34% 45.73 56.47)
CMYK
cmyk(0%, 40%, 65%, 26%)

Etymology

Utilitarian
adjective

Latin ūtilitās, usefulness — adjectival suffix -ian. As a color modifier, utilitarian implies a clear-and-purpose-fit-and-stripped-down quality, the crisp color of Shaker-and-Quaker anti-ornamental functional-and-no-frills craft tradition. Sits at the crisp-and-functional end of the grid, parallel to functional and workmanlike in usage.

Apricot
noun

From the Latin praecoxearly ripening — through the Arabic al-barqūq and the Catalan abercoc. Prunus armeniaca, despite the species name, originated in northern China and reached the Mediterranean via the Silk Road. The color is the inside of a sun-ripe apricot at the moment it splits open: a soft, slightly pink orange with the matte finish of velvet-skinned stone fruit. Lighter than peach, warmer than salmon.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd7243
Original
#877a3f
Protanopia
#998b43
Deuteranopia
#ce6367
Tritanopia
#7f7f7f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.65:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD7243
Display P3
Display P3
color(display-p3 0.7003 0.4608 0.2974)
P3 has subtle headroomOKLCH chroma 0.113

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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