colors
Back to gallery

Heartening Goa

#bd70a8
Notes

Heartening Goa (#BD70A8) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (316°, 37%, 59%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd70a8
RGB
rgb(189, 112, 168)
HSL
hsl(316, 37%, 59%)
HWB
hwb(316 44% 26%)
OKLCH
oklch(64.7% 0.121 337.8)
P3
color(display-p3 0.6995 0.4536 0.6476)
HSV
hsv(316, 41%, 74%)
LAB
lab(57.30% 38.44 -17.00)
LCH
lch(57.30% 42.03 336.14)
CMYK
cmyk(0%, 41%, 11%, 26%)

Etymology

Heartening
adjective

Old English heorte (heart) — present-participle of hearten. As a color modifier, heartening implies a clear-and-uplifting-and-encouraging quality where the hue carries the visual register of cheerful-encouraging color-tone. Sits at the crisp-and-cheerful end of the grid, parallel to welcoming and cheerful in usage.

Goa
noun

Indian Konkan-coast state — once a Portuguese colonial outpost (1510–1961) whose churches, fish-market stalls, and saris carry the gulābi deep-magenta of bandhani tie-dyed cotton. Goa color refers to a bandhani-tied magenta sari at a Goa fish-market stall: a saturated, slightly cool deep magenta with the matte finish of natural-dye-and-resist-tied cotton. Warmer than Bengali neel.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd70a8
Original
#7282aa
Protanopia
#868ea6
Deuteranopia
#c57285
Tritanopia
#848484
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.47:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD70A8
Display P3
Display P3
color(display-p3 0.6995 0.4536 0.6476)
P3 has subtle headroomOKLCH chroma 0.121

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas