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Rich Ruggine

#bd5538
Notes

Rich Ruggine (#BD5538) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (13°, 54%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd5538
RGB
rgb(189, 85, 56)
HSL
hsl(13, 54%, 48%)
HWB
hwb(13 22% 26%)
OKLCH
oklch(57.6% 0.141 36.4)
P3
color(display-p3 0.6906 0.3570 0.2510)
HSV
hsv(13, 70%, 74%)
LAB
lab(49.01% 39.92 36.73)
LCH
lch(49.01% 54.25 42.62)
CMYK
cmyk(0%, 55%, 70%, 26%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Ruggine
noun

The Italian word for rust — borrowed into fashion vocabulary for the slightly muted deep orange-brown of weathered iron and autumn foliage. The color refers to a ruggine-dyed Florentine wool: a deep, slightly muted dark orange-brown with the matte finish of plant-and-iron-mordant dye. The Italian cousin of rust.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd5538
Original
#716635
Protanopia
#8a7d35
Deuteranopia
#cf404f
Tritanopia
#696969
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.65:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.52:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD5538
Display P3
Display P3
color(display-p3 0.6906 0.3570 0.2510)
P3 has subtle headroomOKLCH chroma 0.141

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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