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Rugged Luna Crimson

#bd424e
Notes

Rugged Luna Crimson (#BD424E) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (354°, 48%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd424e
RGB
rgb(189, 66, 78)
HSL
hsl(354, 48%, 50%)
HWB
hwb(354 26% 26%)
OKLCH
oklch(55.4% 0.158 18.3)
P3
color(display-p3 0.6859 0.2925 0.3171)
HSV
hsv(354, 65%, 74%)
LAB
lab(46.00% 50.15 20.19)
LCH
lch(46.00% 54.06 21.92)
CMYK
cmyk(0%, 65%, 59%, 26%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Luna
modifier

Latin luna, moon. As a color modifier, luna implies a moonlit-and-silver-and-pale-night quality, the visual register of full-moon-and-Selene-Diana-Luna hand-moonlit-and-silver-and-pale-night full-moon-and-Selene-Diana-Luna-and-Mare-Tranquillitatis luna-and-moonlit-and-silver-and-pale-night surfaces under full-moon-and-Selene-Diana-Luna-and-Mare-Tranquillitatis night-meadow-and-tarn-and-monastic-cloister silver-night-light. Sits at the modifier-and-cosmic end of the grid, parallel to sol and terra in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd424e
Original
#615d4e
Protanopia
#80764b
Deuteranopia
#cf2947
Tritanopia
#5d5d5d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.18:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD424E
Display P3
Display P3
color(display-p3 0.6859 0.2925 0.3171)
P3 has subtle headroomOKLCH chroma 0.158

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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