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Unwavering Akebia

#bd39a2
Notes

Unwavering Akebia (#BD39A2) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (312°, 54%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd39a2
RGB
rgb(189, 57, 162)
HSL
hsl(312, 54%, 48%)
HWB
hwb(312 22% 26%)
OKLCH
oklch(57.3% 0.201 337.2)
P3
color(display-p3 0.6842 0.2635 0.6186)
HSV
hsv(312, 70%, 74%)
LAB
lab(47.44% 63.05 -28.67)
LCH
lch(47.44% 69.27 335.55)
CMYK
cmyk(0%, 70%, 14%, 26%)

Etymology

Unwavering
adjective

Old English un- (negation) plus wafrian (to flicker). As a color modifier, unwavering implies a saturated-and-constant quality where the hue maintains its full strength without flicker or shift. Sits at the bold-and-firm end of the grid, parallel to steadfast and firm in usage.

Akebia
noun

Asian chocolate vine (Akebia quinata) — a deciduous twining vine native to Japan, China, and Korea, with deep-violet five-petaled flowers that release a chocolate-like fragrance in late spring. Akebia color refers to a fully bloomed Akebia quinata female flower: a saturated, slightly cool deep violet with the velvet finish of fused-petaled cup-flower. The Japanese name akebi refers to the pendulous fruit pods.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd39a2
Original
#3d64a5
Protanopia
#68789f
Deuteranopia
#c74069
Tritanopia
#5d5d5d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.92:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.27:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD39A2
Display P3
Display P3
color(display-p3 0.6842 0.2635 0.6186)
P3 has visible headroomOKLCH chroma 0.201

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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