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Bulky Brazilwood

#bd343c
Notes

Bulky Brazilwood (#BD343C) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (356°, 57%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd343c
RGB
rgb(189, 52, 60)
HSL
hsl(356, 57%, 47%)
HWB
hwb(356 20% 26%)
OKLCH
oklch(53.5% 0.173 22.3)
P3
color(display-p3 0.6833 0.2480 0.2536)
HSV
hsv(356, 72%, 74%)
LAB
lab(43.66% 54.57 28.10)
LCH
lch(43.66% 61.38 27.25)
CMYK
cmyk(0%, 72%, 68%, 26%)

Etymology

Bulky
adjective

Old Norse búlki, cargo / mass — adjectival suffix -y. As a color modifier, bulky implies a saturated-and-massive-and-occupying quality where the hue takes up visual space with broad-and-heavy presence. Sits at the bold-and-weighty end of the grid, parallel to hefty and substantial in usage.

Brazilwood
noun

Caesalpinia echinata, the dye-source tree of Atlantic-coast South America — so abundant in Portuguese-controlled territory that it gave the country its name. The color refers to brazilein-dyed silk: a saturated, slightly cool deep red with the warm-tone of brazilwood pigment. Deeper than madder, warmer than cochineal.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd343c
Original
#5b553b
Protanopia
#7d7238
Deuteranopia
#d00038
Tritanopia
#525252
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.64:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.72:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD343C
Display P3
Display P3
color(display-p3 0.6833 0.2480 0.2536)
P3 has subtle headroomOKLCH chroma 0.173

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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