colors
Back to gallery

Lush Swirl Hibiscus

#bd295c
Notes

Lush Swirl Hibiscus (#BD295C) is a true magenta with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (339°, 64%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd295c
RGB
rgb(189, 41, 92)
HSL
hsl(339, 64%, 45%)
HWB
hwb(339 16% 26%)
OKLCH
oklch(53.3% 0.185 6.0)
HSV
hsv(339, 78%, 74%)
LAB
lab(43.03% 60.31 7.47)
LCH
lch(43.03% 60.77 7.06)
CMYK
cmyk(0%, 78%, 51%, 26%)

Etymology

Lush
adjective

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Swirl
modifier

Middle English swirlen, to-whirl-in-eddies. As a color modifier, swirl implies a curling-and-eddying-and-spiraling quality, the visual register of Van-Gogh-Starry-Night-and-Hokusai-Wave-swirl hand-curling-and-eddying-and-spiraling Van-Gogh-Starry-Night-and-Hokusai-Wave-and-Art-Nouveau swirled-and-curling-and-eddying-and-spiraling surfaces under Van-Gogh-Starry-Night-and-Hokusai-Wave-and-Art-Nouveau brush-stroke-and-cresting-wave-and-vine-tendril nocturne-light. Sits at the modifier-and-mood end of the grid, parallel to eddy and stir in usage.

Hibiscus
noun

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd295c
Original
#4f535d
Protanopia
#767058
Deuteranopia
#ce003f
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.78:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.64:1

Related Colors

Canvas