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Hardy Beam Strawberry

#a52350
Notes

Hardy Beam Strawberry (#A52350) is a true magenta with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (339°, 65%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a52350
RGB
rgb(165, 35, 80)
HSL
hsl(339, 65%, 39%)
HWB
hwb(339 14% 35%)
OKLCH
oklch(48.2% 0.167 5.8)
P3
color(display-p3 0.5947 0.1854 0.3146)
HSV
hsv(339, 79%, 65%)
LAB
lab(37.45% 54.43 6.51)
LCH
lch(37.45% 54.81 6.82)
CMYK
cmyk(0%, 79%, 52%, 35%)

Etymology

Hardy
adjective

Old French hardi, bold / brave — past-participle of hardir (to make brave). As a color modifier, hardy implies a saturated-and-cold-resistant quality, the deep-rich color of Scandinavian-and-Russian boreal-forest-and-tundra outdoor-clothing. Sits at the bold-and-resilient end of the grid, parallel to tough and resilient.

Beam
modifier

Old English bēam, tree-or-ray-of-light. As a color modifier, beam implies a focused-and-shaft-of-light quality, the visual register of lighthouse-and-cathedral-clerestory-beam hand-focused-and-shaft-of-light lighthouse-and-cathedral-clerestory-and-search-light beamed-and-focused-and-shaft-of-light surfaces under lighthouse-and-cathedral-clerestory-and-search-light coastal-headland-and-Gothic-nave-and-night-sky directed-light. Sits at the modifier-and-mood end of the grid, parallel to ray and gleam in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a52350
Original
#444851
Protanopia
#67614d
Deuteranopia
#b40037
Tritanopia
#424242
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.10:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.96:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A52350
Display P3
Display P3
color(display-p3 0.5947 0.1854 0.3146)
P3 has subtle headroomOKLCH chroma 0.167

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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