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Rugged Russet

#bd1502
Notes

Rugged Russet (#BD1502) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (6°, 98%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bd1502
RGB
rgb(189, 21, 2)
HSL
hsl(6, 98%, 37%)
HWB
hwb(6 1% 26%)
OKLCH
oklch(50.8% 0.199 30.5)
P3
color(display-p3 0.6799 0.1686 0.0985)
HSV
hsv(6, 99%, 74%)
LAB
lab(40.19% 61.37 53.23)
LCH
lch(40.19% 81.24 40.94)
CMYK
cmyk(0%, 89%, 99%, 26%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Russet
noun

From the Old French rousset, reddish-brown. A medieval term for the coarse, undyed wool of peasant cloth — the natural red-brown of the local fleece. The color now refers to autumn foliage, the skin of a russet potato, the rust-stained sandstone of the American southwest. Earthier than rust, drier than mahogany; the red of October.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bd1502
Original
#524800
Protanopia
#7a6b00
Deuteranopia
#d10016
Tritanopia
#373737
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.42:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.27:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BD1502
Display P3
Display P3
color(display-p3 0.6799 0.1686 0.0985)
P3 has visible headroomOKLCH chroma 0.199

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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