Local Chinchilla
Local Chinchilla (#BCAEAD) is a soft red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (4°, 10%, 71%) places it in the muted band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin locālis, of-a-place — adjectival suffix -al. As a color modifier, local implies a neutral-and-place-rooted-and-traditional quality, the neutral color of farm-to-table-and-100-mile-diet local-and-place-rooted artisanal-craft food-and-textile-and-pottery surface-finish. Sits at the neutral-and-traditional end of the grid, parallel to regional and vernacular in usage.
South American Chinchilla lanigera — a Chinchillidae rodent of Andean-mountain habitats, with iconic pale-cool-pale-gray dense-velvet fur (the densest mammalian fur). Chinchilla color refers to a Chinchilla lanigera dorsal-fur field in raking light: a pale cool gray with the velvet finish of agouti-banded short-undercoat-with-no-guard-hair fur on a 60-fiber-per-follicle density.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.