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Starched Haldi

#bc9670
Notes

Starched Haldi (#BC9670) is a true orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (30°, 36%, 59%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bc9670
RGB
rgb(188, 150, 112)
HSL
hsl(30, 36%, 59%)
HWB
hwb(30 44% 26%)
OKLCH
oklch(69.9% 0.069 66.3)
P3
color(display-p3 0.7137 0.5940 0.4592)
HSV
hsv(30, 40%, 74%)
LAB
lab(64.70% 9.05 25.45)
LCH
lch(64.70% 27.01 70.42)
CMYK
cmyk(0%, 20%, 40%, 26%)

Etymology

Starched
adjective

Old English stercan, to stiffen — past-participle of starch. As a color modifier, starched implies a clear-and-stiff-and-formal quality, the crisp color of Edwardian-period formal-evening-shirt-and-collar starched-and-pressed dress-attire. Sits at the crisp-and-finished end of the grid, parallel to pressed and ironed in usage.

Haldi
noun

The Hindi word for turmeric — the South Asian spice and ceremonial pigment used in Hindu haldi pre-wedding rituals and in gor-haldi (turmeric milk). The color refers to fresh haldi paste applied to skin in a wedding ritual: a saturated, slightly red-shifted yellow with the dusty finish of fresh-ground rhizome. Warmer than turmeric.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bc9670
Original
#a3986d
Protanopia
#aca071
Deuteranopia
#c88d8c
Tritanopia
#9b9b9b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.73:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BC9670
Display P3
Display P3
color(display-p3 0.7137 0.5940 0.4592)
Inside sRGBOKLCH chroma 0.069

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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