Punchy Glare Mulberry

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Middle English glaren, to-shine-brightly. As a color modifier, glare implies a harsh-and-bright-and-overwhelming quality, the visual register of desert-noon-and-snow-field-glare hand-harsh-and-bright-and-overwhelming desert-noon-and-snow-field-and-salt-flat glared-and-harsh-and-bright-and-overwhelming surfaces under desert-noon-and-snow-field-and-salt-flat overhead-sun-and-snow-blind-and-bleached harsh-noon-light. Sits at the modifier-and-mood end of the grid, parallel to flash and blaze in usage.

The genus Morus — the white mulberry (M. alba) feeds silkworms; the black mulberry (M. nigra) bears the deep purple fruit that stains everything it touches. The color refers to a ripe black mulberry: a saturated, slightly red-shifted very deep purple with the slight juiciness of a compound fruit. Cooler than wine, warmer than indigo, with the agricultural weight of a tree that supported the entire Chinese silk industry for two thousand years.