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Imperial Quell Strawberry

#bc037e
Notes

Imperial Quell Strawberry (#BC037E) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (320°, 97%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#bc037e
RGB
rgb(188, 3, 126)
HSL
hsl(320, 97%, 37%)
HWB
hwb(320 1% 26%)
OKLCH
oklch(52.6% 0.219 349.1)
P3
color(display-p3 0.6754 0.1409 0.4830)
HSV
hsv(320, 98%, 74%)
LAB
lab(41.64% 69.95 -15.83)
LCH
lch(41.64% 71.72 347.25)
CMYK
cmyk(0%, 98%, 33%, 26%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Quell
modifier

Old English cwellan, to-kill-or-suppress. As a color modifier, quell implies a stilled-and-suppressed-and-pacified quality, the visual register of vesper-bell-and-curfew-quell hand-stilled-and-pacified-and-suppressed vesper-bell-and-curfew-bell-and-night-watch quelled-and-stilled-and-suppressed surfaces under vesper-bell-and-curfew-bell-and-night-watch hush-and-stillness-and-quiet bell-tower-and-monastery light. Sits at the modifier-and-mood end of the grid, parallel to hush and lull in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#bc037e
Original
#344f80
Protanopia
#686c7a
Deuteranopia
#cb0049
Tritanopia
#333333
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.08:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.45:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##BC037E
Display P3
Display P3
color(display-p3 0.6754 0.1409 0.4830)
P3 has visible headroomOKLCH chroma 0.219

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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