Strong Berg Ruby

Old English strang, firm, vigorous — applied to color since the sixteenth century. Strong red, strong tea: a color at full strength is the maximum saturation the medium can produce. Sits at the saturated mid corner of the grid, parallel to bold in usage but slightly more focused on pigment density than on assertion.

Norwegian isberg, mountain-of-ice. As a color modifier, berg implies an iceberg-and-Antarctic-tabular-ice quality, the visual register of Antarctic-and-Greenland-iceberg hand-iceberg-and-Antarctic-tabular-ice Antarctic-and-Greenland-iceberg-and-Larsen-Ice-Shelf berg-and-iceberg-and-Antarctic-tabular-ice surfaces under Antarctic-and-Greenland-iceberg-and-Larsen-Ice-Shelf Ross-Sea-and-Weddell-Sea-and-Disko-Bay tabular-iceberg-light. Sits at the modifier-and-weather end of the grid, parallel to floe and icicle in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.