Velvety Agora Crimson

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Greek agora, Greek-marketplace. As a color modifier, agora implies a Greek-and-Athens-marketplace quality, the visual register of Athenian-and-Spartan-Agora hand-built marketplace-and-civic-meeting-square agora-and-stoa-and-bouleuterion classical-Greek architectural surfaces under Athenian-Agora-and-Spartan-Lacedaemon classical light. Sits at the modifier-and-architecture end of the grid, parallel to forum and stoa in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.