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Bright Alexandria

#b98ff0
Notes

Bright Alexandria (#B98FF0) is a soft indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (266°, 76%, 75%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b98ff0
RGB
rgb(185, 143, 240)
HSL
hsl(266, 76%, 75%)
HWB
hwb(266 56% 6%)
OKLCH
oklch(72.7% 0.143 303.0)
P3
color(display-p3 0.6999 0.5673 0.9170)
HSV
hsv(266, 40%, 94%)
LAB
lab(66.71% 34.78 -43.00)
LCH
lch(66.71% 55.30 308.97)
CMYK
cmyk(23%, 40%, 0%, 6%)

Etymology

Bright
adjective

Old English beorht, shining, luminous — cognate with the German Bracht, splendor. Applied to color since at least the medieval period for hues that read as luminous: not just light in value but optically active, as if scattering more light back than a dimmer color of the same lightness would. Sits at the bright-bucket center alongside vivid and brilliant.

Alexandria
noun

Hellenistic Egyptian capital founded by Alexander the Great (332 BCE) — the Library of Alexandria's parchment dye works produced Tyrian purple manuscript-binding leather for the imperial Roman library. Alexandria color refers to a Library of Alexandria-bound Tyrian parchment fragment: a saturated, slightly cool deep violet with the matte finish of multi-bath Murex shellfish dye on tanned Egyptian goatskin.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b98ff0
Original
#77a1f4
Protanopia
#80a2ed
Deuteranopia
#b09fb4
Tritanopia
#9f9f9f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.55:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.25:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##B98FF0
Display P3
Display P3
color(display-p3 0.6999 0.5673 0.9170)
P3 has subtle headroomOKLCH chroma 0.143

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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