Rich Sirocco Crimson

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Arabic sharq, eastern-or-Saharan-wind. As a color modifier, sirocco implies a hot-Saharan-and-Mediterranean-wind quality, the visual register of Saharan-and-Sicilian-and-Maltese-sirocco hand-hot-Saharan-and-Mediterranean-wind Saharan-and-Sicilian-and-Maltese-sirocco-and-North-African sirocco-and-hot-Saharan-and-Mediterranean-wind surfaces under Saharan-and-Sicilian-and-Maltese-sirocco-and-North-African Sahara-and-Sicily-and-Malta-and-Tunis hot-North-African-wind-light. Sits at the modifier-and-weather end of the grid, parallel to mistral and zephyr in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.