True Shag Jade

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Old Norse skagg, beard / rough-hair. As a color modifier, shag implies a rough-and-shaggy-hair-or-pile quality, the visual register of Mid-Century-Modern-and-1970s-shag-rug hand-tufted-and-rough-and-shaggy wool-and-yarn-and-pile Mid-Century-Modern-and-1970s shag-rug surfaces under Mid-Century-Modern-and-1970s shag-rug interior-decoration light. Sits at the modifier-and-texture end of the grid, parallel to fuzz and fluff in usage.

Two minerals share the name: nephrite (a calcium-magnesium silicate, dominant in Chinese jade) and jadeite (a sodium-aluminum silicate, dominant in Burmese imperial jade). Both have been carved in China since at least the Neolithic. The color refers to high-quality apple-green jadeite: a saturated, slightly muted yellow-green with the waxy translucency of polished stone. Cooler than apple, warmer than mint, with the millennial cultural weight of yu, the stone of heaven.