Punchy Plinth Crimson

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Greek plinthos, brick / base. As a color modifier, plinth implies a column-base-and-pedestal quality, the visual register of Greek-and-Roman-Plinth hand-cut column-base-and-statue-pedestal Doric-and-Ionic-and-Corinthian classical-plinth architectural surfaces under classical-plinth column-base light. Sits at the modifier-and-architecture end of the grid, parallel to pillar and column in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.