Bold Eld Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old English eld, old-age / ancient-time. As a color modifier, eld implies an ancient-and-time-deep quality, the visual register of Bronze-Age-and-prehistoric multi-millennia archaeological-period eld-and-time-deep ancient-and-pre-historical surfaces under multi-millennia eld-and-time-deep light. Sits at the modifier-and-time end of the grid, parallel to yore and age in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.