Pure Shade Fuchsia

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Old English sceadu, shadow-or-shelter. As a color modifier, shade implies a sheltered-and-cool-and-shadowed quality, the visual register of Tuscan-cypress-and-Provençal-plane-tree-shade hand-sheltered-and-cool-and-shadowed Tuscan-cypress-and-Provençal-plane-tree-and-English-yew shaded-and-sheltered-and-cool surfaces under Tuscan-cypress-and-Provençal-plane-tree-and-English-yew dappled-and-cool-and-filtered afternoon-light. Sits at the modifier-and-mood end of the grid, parallel to shadow and gloam in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.