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Grounded Brazilwood

#b72731
Notes

Grounded Brazilwood (#B72731) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (356°, 65%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b72731
RGB
rgb(183, 39, 49)
HSL
hsl(356, 65%, 44%)
HWB
hwb(356 15% 28%)
OKLCH
oklch(51.2% 0.179 23.1)
P3
color(display-p3 0.6600 0.2070 0.2137)
HSV
hsv(356, 79%, 72%)
LAB
lab(40.81% 56.51 31.04)
LCH
lch(40.81% 64.47 28.78)
CMYK
cmyk(0%, 79%, 73%, 28%)

Etymology

Grounded
adjective

Old English grund, bottom / foundation — past-participle of ground. As a color modifier, grounded implies a saturated-and-foundational quality where the hue anchors the surrounding palette through its weighty presence. Sits at the bold-and-balanced end of the grid, parallel to centered and anchored.

Brazilwood
noun

Caesalpinia echinata, the dye-source tree of Atlantic-coast South America — so abundant in Portuguese-controlled territory that it gave the country its name. The color refers to brazilein-dyed silk: a saturated, slightly cool deep red with the warm-tone of brazilwood pigment. Deeper than madder, warmer than cochineal.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b72731
Original
#534c30
Protanopia
#776b2c
Deuteranopia
#ca002c
Tritanopia
#464646
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.27:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.35:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##B72731
Display P3
Display P3
color(display-p3 0.6600 0.2070 0.2137)
P3 has subtle headroomOKLCH chroma 0.179

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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