Bold Keel Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old Norse kjölr, keel. As a color modifier, keel implies a longitudinal-bottom-spine-of-ship quality, the visual register of Tall-Ship-and-Royal-Navy-Keel hand-laid longitudinal-bottom-spine timber-and-iron-keel tall-ship-and-frigate maritime-architecture surfaces under hull-and-keel maritime hull-bottom light. Sits at the modifier-and-nautical end of the grid, parallel to hull and spar in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.