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Serviceable Tsuchi

#b37412
Notes

Serviceable Tsuchi (#B37412) is a true amber with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (37°, 82%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b37412
RGB
rgb(179, 116, 18)
HSL
hsl(37, 82%, 39%)
HWB
hwb(37 7% 30%)
OKLCH
oklch(61.1% 0.127 70.4)
P3
color(display-p3 0.6665 0.4659 0.1750)
HSV
hsv(37, 90%, 70%)
LAB
lab(54.15% 17.74 57.20)
LCH
lch(54.15% 59.88 72.77)
CMYK
cmyk(0%, 35%, 90%, 30%)

Etymology

Serviceable
adjective

Latin servītium, service — adjectival suffix -able. As a color modifier, serviceable implies a clear-and-fit-for-purpose-and-durable quality where the hue carries the visual register of long-lasting-and-functional everyday-use design. Sits at the crisp-and-functional end of the grid, parallel to practical and utilitarian in usage.

Tsuchi
noun

The Japanese word for earth or soil — used for the warm pink-tan of clay-walled tsuchi-kabe of Japanese farmhouses and the unfinished plaster of Kyoto teahouses. The color refers to a freshly applied tsuchi-kabe wall: a soft, slightly muted warm pink-tan with the matte finish of mud-and-straw plaster. Drier than terracotta.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b37412
Original
#897900
Protanopia
#988716
Deuteranopia
#c46463
Tritanopia
#7a7a7a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.87:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.42:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##B37412
Display P3
Display P3
color(display-p3 0.6665 0.4659 0.1750)
P3 has subtle headroomOKLCH chroma 0.127

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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