Pure Blithe Crimson

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Old English blīthe, joyful-and-kind. As a color modifier, blithe implies a carefree-and-light-hearted-and-cheerful quality, the visual register of Shakespearean-pastoral-and-Forest-of-Arden-blithe hand-carefree-and-light-hearted-and-cheerful Shakespearean-pastoral-and-Forest-of-Arden-and-As-You-Like-It blithe-and-carefree-and-light-hearted-and-cheerful surfaces under Shakespearean-pastoral-and-Forest-of-Arden-and-As-You-Like-It English-greenwood-and-shepherd's-meadow Maytime-light. Sits at the modifier-and-mood end of the grid, parallel to merry and jolly in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.