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Lordly Rust

#b24318
Notes

Lordly Rust (#B24318) is a true orange with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (17°, 76%, 40%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b24318
RGB
rgb(178, 67, 24)
HSL
hsl(17, 76%, 40%)
HWB
hwb(17 9% 30%)
OKLCH
oklch(53.0% 0.154 39.3)
P3
color(display-p3 0.6470 0.2914 0.1516)
HSV
hsv(17, 87%, 70%)
LAB
lab(43.58% 43.22 46.66)
LCH
lch(43.58% 63.60 47.19)
CMYK
cmyk(0%, 62%, 87%, 30%)

Etymology

Lordly
adjective

Old English hlāford-līc, lord-like — adjectival suffix -ly. As a color modifier, lordly implies a saturated-and-aristocratic-and-haughty quality, the deep-rich color of pre-modern English-and-French manorial-aristocracy livery and hereditary-estate household-textile. Sits at the bold-and-aristocratic end of the grid, parallel to princely and patrician.

Rust
noun

Iron oxide — Fe₂O₃ — the slow union of iron with oxygen, accelerated by water and salt. The color is not the bright orange of fresh rust but the deeper, drier brown-red that forms after weeks of weather: the surface of an abandoned car, a Cor-Ten steel sculpture, the desert-varnished sandstone of the American Southwest. Earthier than copper, warmer than maroon.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b24318
Original
#635710
Protanopia
#7e7012
Deuteranopia
#c4253b
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.66:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.71:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##B24318
Display P3
Display P3
color(display-p3 0.6470 0.2914 0.1516)
P3 has subtle headroomOKLCH chroma 0.154

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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