Bold Roman Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin Romanus, of-Rome. As a color modifier, roman implies an empire-built-and-classical quality, the visual register of Roman-Imperial hand-laid pavement-and-fresco-and-bronze-and-marble Republican-Imperial classical surfaces under Mediterranean-Roman-Imperial classical-architecture afternoon light. Sits at the modifier-and-cultural end of the grid, parallel to etruscan and hellenic in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.