Bold Savory Fuchsia

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin satureia, peppery-Mediterranean-herb. As a color modifier, savory implies a peppery-Mediterranean-herb-and-Provençal-bouquet quality, the visual register of Provençal-bouquet-garni-and-summer-savory hand-peppery-Mediterranean-herb-and-Provençal-bouquet Provençal-bouquet-garni-and-summer-savory-and-herbes-de-Provence savory-and-peppery-Mediterranean-herb surfaces under Provençal-bouquet-garni-and-summer-savory-and-herbes-de-Provence Provençal-and-Tuscan-and-Catalan herb-garden-light. Sits at the modifier-and-flavor end of the grid, parallel to hyssop and lovage in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.