Firm Welsh Hibiscus

Latin firmus, strong / stable — sharing root with English farm (originally a fixed-yearly-rental). As a color modifier, firm implies a saturated-and-resolute quality where the hue holds its visual position without wavering. Sits at the bold-and-firm end of the grid, parallel to steadfast and unwavering in usage.

Old English Wælisc, of-Wales. As a color modifier, welsh implies a Cymric-and-slate quality, the visual register of Welsh-Cymric hand-built slate-and-stone-and-Welsh-wool valley-and-mountain hand-spun-and-hand-quarried surfaces under Welsh-Cymric Snowdonia-and-Brecon-Beacons valley light. Sits at the modifier-and-cultural end of the grid, parallel to celtic and scot in usage.

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.