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Direct Sand

#af7844
Notes

Direct Sand (#AF7844) is a true orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (29°, 44%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#af7844
RGB
rgb(175, 120, 68)
HSL
hsl(29, 44%, 48%)
HWB
hwb(29 27% 31%)
OKLCH
oklch(61.8% 0.097 62.8)
P3
color(display-p3 0.6545 0.4798 0.3006)
HSV
hsv(29, 61%, 69%)
LAB
lab(55.04% 16.03 36.80)
LCH
lch(55.04% 40.14 66.46)
CMYK
cmyk(0%, 31%, 61%, 31%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Sand
noun

Quartz weathered to grain — the residue of geologic time at the granular scale. Beach sand color depends entirely on the source: white from Caribbean coral, black from Hawaiian basalt, red from Australian iron oxide. The reference shade is the warm, slightly golden tan of a temperate Atlantic beach: medium-saturation, matte, with the optical brightness of small mineral particles in sunlight.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#af7844
Original
#897c3f
Protanopia
#968945
Deuteranopia
#be6c6c
Tritanopia
#808080
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.75:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.59:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AF7844
Display P3
Display P3
color(display-p3 0.6545 0.4798 0.3006)
P3 has subtle headroomOKLCH chroma 0.097

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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