Velvety Wold Rose

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Old English wald, forested upland. As a color modifier, wold implies a chalk-upland-and-grass quality, the visual register of Lincolnshire-and-Yorkshire-Wolds chalk-and-limestone open-upland sheep-pasture-and-arable rolling surfaces under big-sky Lincolnshire-Wolds open-country light. Sits at the modifier-and-place end of the grid, parallel to moor and heath in usage.

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.