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Sturdy Lipstick

#af3490
Notes

Sturdy Lipstick (#AF3490) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (315°, 54%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#af3490
RGB
rgb(175, 52, 144)
HSL
hsl(315, 54%, 45%)
HWB
hwb(315 20% 31%)
OKLCH
oklch(53.9% 0.186 339.7)
P3
color(display-p3 0.6332 0.2412 0.5505)
HSV
hsv(315, 70%, 69%)
LAB
lab(43.63% 58.74 -23.98)
LCH
lch(43.63% 63.44 337.80)
CMYK
cmyk(0%, 70%, 18%, 31%)

Etymology

Sturdy
adjective

Old French estourdi, stunned, reckless — drifted in English to mean robust, well-built. Used as a color modifier since the seventeenth century for hues that read as durable and unfussy — the working browns of saddle leather, the working greens of pasture wool. Sits in the bold-and-warm corner alongside robust and solid.

Lipstick
noun

Modern cosmetic stick of waxy carmine-and-iron-oxide pigment in vegetable wax base — particularly the deep-magenta MAC Russian Red and Chanel Rouge Allure shades that defined late-20th-century fashion-magazine cover art. Lipstick color refers to a MAC Ruby Woo matte lipstick on a fresh swatched arm: a saturated, slightly cool deep magenta with the matte finish of pigment-loaded vegetable-wax-and-castor-oil base.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#af3490
Original
#3b5b93
Protanopia
#626e8d
Deuteranopia
#b9385d
Tritanopia
#555555
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.65:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.72:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AF3490
Display P3
Display P3
color(display-p3 0.6332 0.2412 0.5505)
P3 has visible headroomOKLCH chroma 0.186

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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