Cool Ruby Shimmer

#af3328

Notes

Cool Ruby Shimmer (#AF3328) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (5°, 63%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#af3328

RGB

rgb(175, 51, 40)

HSL

hsl(5, 63%, 42%)