Earnest Neptune Hibiscus

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Latin Neptunus, Roman-god-of-sea-and-eighth-planet. As a color modifier, neptune implies a Roman-god-of-sea-and-deep-blue-eighth-planet quality, the visual register of Roman-Neptune-and-Voyager-2-deep-blue hand-Roman-god-of-sea-and-deep-blue-eighth-planet Roman-Neptune-and-Voyager-2-deep-blue-and-Trevi-Fountain neptune-and-Roman-god-of-sea surfaces under Roman-Neptune-and-Voyager-2-deep-blue-and-Trevi-Fountain Voyager-2-flyby-and-Trevi-Fountain deep-blue-planet-light. Sits at the modifier-and-zodiac end of the grid, parallel to uranus and saturn in usage.

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.