Rich Crimson Velvet

#af1812

Notes

Rich Crimson Velvet (#AF1812) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (2°, 81%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#af1812

RGB

rgb(175, 24, 18)

HSL

hsl(2, 81%, 38%)