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Rich Wink violet

#af0270
Notes

Rich Wink violet (#AF0270) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 98%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#af0270
RGB
rgb(175, 2, 112)
HSL
hsl(322, 98%, 35%)
HWB
hwb(322 1% 31%)
OKLCH
oklch(49.7% 0.205 351.1)
P3
color(display-p3 0.6284 0.1274 0.4300)
HSV
hsv(322, 99%, 69%)
LAB
lab(38.43% 65.87 -12.21)
LCH
lch(38.43% 66.99 349.50)
CMYK
cmyk(0%, 99%, 36%, 31%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Wink
modifier

Old English wincian, to-close-eye-briefly. As a color modifier, wink implies a brief-and-coy-and-twinkling quality, the visual register of star-and-candle-flame-wink hand-brief-and-coy-and-twinkling star-and-candle-flame-and-distant-window winked-and-brief-and-coy-and-twinkling surfaces under star-and-candle-flame-and-distant-window twinkling-and-coy-and-brief night-window-light. Sits at the modifier-and-mood end of the grid, parallel to blink and glint in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#af0270
Original
#334872
Protanopia
#62646d
Deuteranopia
#bd0040
Tritanopia
#2f2f2f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.85:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.07:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AF0270
Display P3
Display P3
color(display-p3 0.6284 0.1274 0.4300)
P3 has visible headroomOKLCH chroma 0.205

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas