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Printed Tabasco

#ae638c
Notes

Printed Tabasco (#AE638C) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (327°, 32%, 54%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae638c
RGB
rgb(174, 99, 140)
HSL
hsl(327, 32%, 54%)
HWB
hwb(327 39% 32%)
OKLCH
oklch(59.7% 0.109 347.0)
P3
color(display-p3 0.6424 0.4026 0.5421)
HSV
hsv(327, 43%, 68%)
LAB
lab(51.63% 35.75 -9.40)
LCH
lch(51.63% 36.97 345.27)
CMYK
cmyk(0%, 43%, 20%, 32%)

Etymology

Printed
adjective

Latin premere, to press — past-participle of print. As a color modifier, printed implies a clear-and-impressed-and-multiplied quality, the crisp color of Marimekko-and-Liberty-of-London hand-or-machine-printed textile-and-paper pattern-design. Sits at the crisp-and-printed end of the grid, parallel to stamped and etched in usage.

Tabasco
noun

The Mexican state — and the brand of pepper sauce produced there since 1868 from Capsicum frutescens. Tabasco as a color refers to the bright red-orange of the famous sauce: a saturated, slightly orange red with the slight viscosity of vinegar-and-pepper extract. Brighter than rust, warmer than tomato.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae638c
Original
#69738d
Protanopia
#7c808a
Deuteranopia
#b76272
Tritanopia
#767676
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.96:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AE638C
Display P3
Display P3
color(display-p3 0.6424 0.4026 0.5421)
P3 has subtle headroomOKLCH chroma 0.109

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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