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Organized Brick

#ae5a79
Notes

Organized Brick (#AE5A79) is a true magenta with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (338°, 34%, 52%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae5a79
RGB
rgb(174, 90, 121)
HSL
hsl(338, 34%, 52%)
HWB
hwb(338 35% 32%)
OKLCH
oklch(57.6% 0.115 357.9)
P3
color(display-p3 0.6392 0.3701 0.4716)
HSV
hsv(338, 48%, 68%)
LAB
lab(49.12% 37.79 -1.80)
LCH
lch(49.12% 37.83 357.27)
CMYK
cmyk(0%, 48%, 30%, 32%)

Etymology

Organized
adjective

Greek órganon, instrument / tool — past-participle of organize. As a color modifier, organized implies a clear-and-coordinated-and-systematic quality where the hue carries the visual register of well-coordinated-and-classified arrangement. Sits at the crisp-and-orderly end of the grid, parallel to orderly and methodical in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae5a79
Original
#666b7a
Protanopia
#7c7b77
Deuteranopia
#ba5565
Tritanopia
#6e6e6e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.63:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.54:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AE5A79
Display P3
Display P3
color(display-p3 0.6392 0.3701 0.4716)
P3 has subtle headroomOKLCH chroma 0.115

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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