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Brimming Rioja

#ae4640
Notes

Brimming Rioja (#AE4640) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (3°, 46%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae4640
RGB
rgb(174, 70, 64)
HSL
hsl(3, 46%, 47%)
HWB
hwb(3 25% 32%)
OKLCH
oklch(53.2% 0.138 26.1)
P3
color(display-p3 0.6335 0.3000 0.2679)
HSV
hsv(3, 63%, 68%)
LAB
lab(43.87% 42.13 25.39)
LCH
lch(43.87% 49.19 31.07)
CMYK
cmyk(0%, 60%, 63%, 32%)

Etymology

Brimming
adjective

Old English brymme, brim / edge — present-participle of brim. As a color modifier, brimming implies a saturated-and-overflowing quality where the hue spills past the edge of its visual container with rich pigmentation. Sits at the bold-and-saturated end of the grid, parallel to replete and abundant.

Rioja
noun

The Spanish wine region in northern Iberia — and the deep red of Tempranillo-based wines aged in American oak. Rioja as a color refers to a young Crianza in a glass: a saturated, slightly cool deep red with the optical clarity of mid-tannin wine. Cooler than wine, deeper than burgundy. The Spanish cousin of Bordeaux.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae4640
Original
#615a3f
Protanopia
#7b703d
Deuteranopia
#be3245
Tritanopia
#5c5c5c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.60:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.75:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AE4640
Display P3
Display P3
color(display-p3 0.6335 0.3000 0.2679)
P3 has subtle headroomOKLCH chroma 0.138

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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